A side-by-side look at the Marketing & SEO Research MCP and Crawlgraph MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Marketing & SEO Research MCP for marketing work; choose Crawlgraph MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
CRAWLGRAPH_API_KEY.backlinks, gap_analysis, gap_outreach_targets.Rows where the two servers differ are marked.
| Spec | M Marketing & SEO Research MCP | |
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 39/100 · Fair | 63/100 · Good |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Local subprocess (stdio) |
| Auth | No auth required | API key required |
| Pricing | Not declared | Freemium |
| Required env vars | None listed | CRAWLGRAPH_API_KEY |
| Verified owner | Community listing | Community listing |
| GitHub stars | — | 6 |
| Directory activity | 0 views 0 installs 0 upvotes | 4 views 0 installs 0 upvotes |
| Tools | Not listed | 4 |
| Full listing | View Marketing & SEO Research MCP | View Crawlgraph MCP |
No tool names declared yet. Check the project README from the listing page.
backlinksLook up referring domains (backlinks) for a single target domain from the Common Crawl webgraph. Returns each linking domain with host count and CrawlGraph authority score, plus the target's own authority/rank. Costs one backlinks call against the monthly quota (1,000/mo on lifetime).gap_analysisRun a competitor backlink gap analysis: find domains that link to one or more of your competitors but NOT to you. Submits an async job and polls until done (usually 5-30s). Returns every gap with `found_on` listing which competitors each domain links to. Costs one gap job against the monthly quota (50/mo on lifetime).gap_outreach_targetsThe warm-outreach play. Runs a gap analysis, then ranks results: PRIORITY = domains linking to ALL your competitors but not you (publishers who cover your whole space and have never heard of you), SECONDARY = domains linking to 2+ competitors. Platform/CDN noise is filtered, top N priority targets are scored by authority. Use 2-3 competitors. Costs one gap job + one backlinks call per enriched target.releasesList the Common Crawl releases the API can query. Does not count against any quota. Use a release `id` with the backlinks tool to query a specific snapshot.Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
No confirmed install command for Marketing & SEO Research MCP yet — follow the setup steps linked from its listing page rather than a guessed package name.
{
"mcpServers": {
"pucilpet-crawlgraph-mcp": {
"command": "npx",
"args": [
"-y",
"crawlgraph-mcp"
],
"env": {
"CRAWLGRAPH_API_KEY": "YOUR_CRAWLGRAPH_API_KEY_HERE"
}
}
}
}