What Marcora MCP server does
Marcora MCP server exposes Marcora’s hosted GTM content platform to compatible AI clients. It gives agents access to a shared source of brand and company information, including a Brand Foundation, context collections, and individual reference items. Agents can use that information while creating and reviewing marketing documents.
The service also manages reusable blueprints, which act as content templates. Agents can list existing blueprints, retrieve their details, create new ones, generate assisted drafts, and publish completed drafts. Community blueprints can be browsed and imported for use in a team’s workspace.
Work can be organized with projects, content collections, content plans, and playbooks. The available tools also support external sharing links and conversion of markdown content into Word documents.
How it works
Marcora is a hosted, commercial, closed-source remote service. Clients connect over Streamable HTTP rather than running the server locally. The endpoint is https://mcp.marcora.ai.
Interactive clients can authenticate with OAuth 2.0. Non-interactive environments can use an API key created in Marcora’s Integration Settings and send it as an Authorization: Bearer <your-api-key> header. The service negotiates the transport at the shared endpoint.
Content generation may be asynchronous: an agent can start generation with create_content and check progress with get_generation_status. Context searches can be performed against the library, optionally using semantic search. Agents can also check a document’s claims against the context library, retrieve the resulting scan, and apply recommended fixes.
Setup and configuration
Add the remote endpoint to an MCP client configuration:
{
"mcpServers": {
"marcora": {
"url": "https://mcp.marcora.ai"
}
}
}
Use OAuth when the client supports interactive authorization. For automated use, create an API token in Marcora’s Integration Settings and configure the client to send it as a bearer token. The repository provides setup guidance for Claude, ChatGPT, Claude Desktop, Cursor, and VS Code.
The repository also distributes a separate marcora-mcp Anthropic Skill. It documents Marcora’s object model, tool sequencing, context layers, project briefs, content plans, playbooks, and workflow patterns. Anthropic clients can install the .skill release file; other clients can use its SKILL.md content in custom instructions when supported.
Tools and capabilities
Available tool groups include:
- Account and team tools for user information, team membership, and active-team selection.
- Context tools for brand foundations, collections, context items, semantic retrieval, and library health findings.
- Blueprint tools for creating, publishing, retrieving, and importing reusable templates.
- Content tools for generation, status checks, search, retrieval, editing, and in-document assistance.
- Project, plan, and playbook tools for organizing and scheduling work.
- Grounding tools for checking claims and applying suggested corrections.
- Sharing and export tools for public links and Word documents.
Limitations and notes
Marcora MCP server is not an open-source local implementation; the repository contains documentation and connection materials for the hosted service. Access depends on Marcora authentication and the account’s available workspace data. OAuth is intended for interactive clients, while API tokens are intended for non-interactive environments.
The Anthropic Skill is an optional companion resource rather than a replacement for the MCP connection. Clients that do not support Anthropic Skills must use its instructions through their own custom-instruction or system-prompt mechanism.