A side-by-side look at the LinkedIn Ads MCP by AdPlug and Meta Ads MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose LinkedIn Ads MCP by AdPlug for social media work; choose Meta Ads for social media as a local process. You can also run both side by side in one mcpServers block.
LINKEDIN_CLIENT_ID, LINKEDIN_CLIENT_SECRET.list_ad_accounts, get_account_details, get_campaign_performance.META_ACCESS_TOKEN.meta_health_check, meta_get_business_assets, meta_get_pages.Rows where the two servers differ are marked.
| Spec | L LinkedIn Ads MCP by AdPlug | |
|---|---|---|
| Category | Social Media | Social Media |
| Quality signal | 47/100 · Fair | 56/100 · Good |
| Install command | Not confirmed yet | Confirmed |
| Transport | — | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | LINKEDIN_CLIENT_IDLINKEDIN_CLIENT_SECRET | META_ACCESS_TOKEN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 38 | 0 |
| Directory activity | 0 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 25 | 64 |
| Full listing | View LinkedIn Ads MCP by AdPlug | View Meta Ads |
list_ad_accountsList all accessible LinkedIn ad accountsget_account_detailsGet detailed account configuration and settingsget_campaign_performanceCampaign metrics with all standard KPIs including audience penetration and average dwell timeget_creative_performanceAd-level metrics with engagement, video stats, and average dwell timeget_campaign_groupsList campaign groups with aggregated performancelist_campaignsList all campaigns including drafts and paused with zero impressionsget_audience_demographicsPerformance by job function, industry, seniority, company size, country, regionget_audience_reachUnique member reach, frequency, and native audience penetration metricslist_saved_audiencesView matched and lookalike audiencesget_conversion_performanceConversion metrics by conversion actionlist_conversionsView conversion tracking rules and configurationget_lead_gen_performanceLead form submissions and cost per leadmeta_health_checkAgent-ready read-only health check: validates token metadata, lists accessible ad accounts, and warns about missing read scopes without exposing the access token.meta_get_business_assetsDiscover accessible Meta Business assets read-only: businesses, pages, Instagram accounts, pixels, and datasets when permissions allow.meta_get_pagesList accessible Facebook Pages with id, name, category, tasks, picture, and linked Instagram account references when available.meta_get_instagram_accountsList Instagram accounts linked to accessible Pages, Business Manager assets, or an ad account when permissions allow.meta_get_pixelsList pixels and datasets from an ad account or Business Manager when accessible, returning actionable warnings for permission-limited edges.meta_get_ad_activityRead ad account activity logs from /{ad_account_id}/activities with object, event, actor, timestamp, and extra_data fields.meta_get_delivery_diagnosticsAggregate read-only delivery diagnostics across campaigns, ad sets, and ads using status/effective_status/issues_info where available plus simple delivery insights.meta_get_creative_assetsReturn ad-linked creative media with actual ad names, collection covers, all carousel/flexible components, resolved image hashes and video URLs.meta_get_audience_detailsRead detailed custom, saved, and lookalike audiences with pagination and rich fields where permissions allow.meta_get_catalog_productsRead Product Catalogs and Product Items when catalog access is available.meta_join_product_insightsQuery product-breakdown insights and enrich rows with Product Catalog metadata when catalog access is available.meta_get_brand_safety_controlsRead brand safety, suitability, placement, and context-control signals from ad account/ad set targeting and optional block-list edges.Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
No confirmed install command for LinkedIn Ads MCP by AdPlug yet — follow the setup steps linked from its listing page rather than a guessed package name.
{
"mcpServers": {
"meta-ads": {
"command": "npx",
"args": [
"-y",
"@getmcpads/meta-ads-mcp-server"
],
"env": {
"META_ACCESS_TOKEN": "YOUR_META_ACCESS_TOKEN_HERE"
}
}
}
}