Linkedin Ads vs InsightSocial
A side-by-side look at the Linkedin Ads and InsightSocial MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Linkedin Ads for social media work as a local process; choose InsightSocial for social media as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Linkedin Ads when
- You need dedicated capabilities in the Social Media domain.
- You prefer a local stdio subprocess transport.
- You want tools like
li_list_ad_accounts, li_list_campaigns, li_get_campaign.
Choose InsightSocial when
- You need dedicated capabilities in the Social Media domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
INSIGHTSOCIAL_API_KEY, INSIGHTSOCIAL_BASE_URL, INSIGHTSOCIAL_HOME.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Social Media | Social Media |
| Quality signal | 49/100 · Fair | 44/100 · Fair |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | None listed | INSIGHTSOCIAL_API_KEYINSIGHTSOCIAL_BASE_URLINSIGHTSOCIAL_HOME |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | 0 |
| Directory activity | 0 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | 5 | Not listed |
| Full listing | View Linkedin Ads | View InsightSocial |
Tools & capabilities
Linkedin Ads tools 5
li_list_ad_accountsCheck which LinkedIn ad accounts you can access. Returns account IDs, names, and status to identify which account to use for campaigns.li_list_campaignsGet all campaigns in a LinkedIn ad account (e.g., account ID "501234567"). Returns campaign IDs, names, budgets, status, and date ranges.li_get_campaignGet full details for a specific LinkedIn campaign (e.g., campaign ID "501234567"). Returns name, budget, spend, status, targeting, and performance metrics.li_campaign_analyticsAnalyze campaign performance over a date range (e.g., "2024-01-01" to "2024-01-31"). Returns impressions, clicks, conversions, spend, and CTR by campaign.li_list_creativesView all ads in a LinkedIn campaign (e.g., campaign ID "501234567"). Returns creative IDs, titles, content, status, and creation dates to compare variations.
InsightSocial tools
No tool names declared yet. Check the project README from the listing page.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Linkedin Ads
{
"mcpServers": {
"linkedin-ads-2": {
"command": "npx",
"args": [
"-y",
"@pipeworx/mcp-linkedin_ads"
]
}
}
}
InsightSocial
{
"mcpServers": {
"insightsocial": {
"command": "npx",
"args": [
"-y",
"insightsocial"
],
"env": {
"INSIGHTSOCIAL_API_KEY": "YOUR_INSIGHTSOCIAL_API_KEY_HERE",
"INSIGHTSOCIAL_BASE_URL": "YOUR_INSIGHTSOCIAL_BASE_URL_HERE",
"INSIGHTSOCIAL_HOME": "YOUR_INSIGHTSOCIAL_HOME_HERE"
}
}
}
}
Frequently asked questions
Linkedin Ads is categorized under Social Media and uses a local stdio subprocess. InsightSocial belongs to Social Media and uses a local stdio subprocess. Pick Linkedin Ads for social media work and InsightSocial for social media.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Linkedin Ads has no declared pricing — check the project's own site. InsightSocial has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add linkedin-ads-2 and insightsocial as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Linkedin Ads has a quality signal of 49/100 (Fair) with 0 views, 0 installs and 0 GitHub stars. InsightSocial has 44/100 (Fair) with 1 views, 0 installs and 0 GitHub stars.