1. Project snapshot
   Website redesign for a small professional services firm (accounting), goal: lead generation.

2. Budget signals
   "Some budget" — no figure given. For a 12-person firm, realistic range: $4,000–$8,000.
   Confidence: low. Clarify before quoting.

3. Timeline signals
   "Reasonably soon" — no hard date. Likely 4–8 weeks in their mind.
   Not an unrealistic timeline for this scope.

4. Red flags
   - Zero budget specificity ("some budget") — could mean $1,500
   - "Modern" is subjective with no reference points given
   - No mention of existing CMS, content, or who will maintain it post-launch

5. Green flags
   - Clear conversion goal (more leads) — not just "make it look nicer"
   - Small firm = fewer stakeholders = faster decisions

6. Scope creep risks
   - "More leads" could expand to include SEO retainer, content writing, CRM integration
   - "Modern" has no reference — could mean 3 rounds of design revisions

7. Clarifying questions
   1. What's the budget range you're working with?
   2. Do you have a CMS preference, or are you open to a recommendation?
   3. Who on your team will maintain the site after launch?
   4. Do you have existing brand guidelines, or is a brand refresh in scope?
   5. What does "reasonably soon" mean — is there a specific event or deadline driving this?

8. Go/no-go
   Yes — clean brief, clear goal, professional services client. Clarify budget before proceeding.

Hi [Name],

Thanks for reaching out. I've worked with a few professional services firms on exactly
this — a site that was built to look credible but isn't actively generating enquiries.
Here's how I'd approach it.

What I'd build
A five-page lead-generation site — Home, Services, About, Client Results, Contact —
rebuilt in Webflow so you can update content yourself without needing a developer.
Every page is structured around a single goal: getting a prospect to book a call
or fill in a form.

Key inclusions:
- Clean, professional visual design — credible without being generic
- Mobile-first build (most professional services searches happen on phone)
- Contact form with thank-you redirect (so you can track leads in Google Analytics)
- On-page SEO structure — proper headings, meta descriptions, fast load times
- 2 rounds of design revisions included

Not included: copywriting, photography, ongoing SEO, Google Ads setup.

Investment
$5,500 flat. 50% on kickoff, 50% on approval before launch. No hourly surprises.

Timeline
4 weeks from kickoff call to handover.

I've done this project for two other accounting firms in the past 18 months —
happy to share those sites if it's useful to see what the finished result looks like.

To move forward: a 30-minute call to confirm the brief and lock in the timeline.
I have a slot open [DATE] — does that work?

[Your name]

{
  "mcpServers": {
    "proposalcraft": {
      "command": "npx",
      "args": ["-y", "github:jabbawocky/proposalcraft"]
    }
  }
}

/plugin install github:jabbawocky/proposalcraft

claude mcp add proposalcraft npx -- -y github:jabbawocky/proposalcraft

{
  "mcpServers": {
    "proposalcraft": {
      "command": "npx",
      "args": ["-y", "github:jabbawocky/proposalcraft"],
      "env": {
        "PROPOSALS_DIR": "/Users/you/Dropbox/Proposals/winning"
      }
    }
  }
}