A side-by-side look at the INITE AI Visibility and Zevian MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose INITE AI Visibility for marketing work as a local process; choose Zevian for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.
INITE_TOKEN, INITE_MCP_URL, INITE_TOKEN_FILE, INITE_AUTH_URL.check_ai_access, check_identity_files, check_page_signals.Rows where the two servers differ are marked.
| Spec | Z Zevian | |
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 59/100 · Good | 39/100 · Fair |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Remote HTTP/SSE |
| Auth | Not declared | No auth required |
| Pricing | Not declared | Not declared |
| Required env vars | INITE_TOKENINITE_MCP_URLINITE_TOKEN_FILEINITE_AUTH_URL | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 0 | — |
| Directory activity | 1 views 0 installs 0 upvotes | 0 views 0 installs 0 upvotes |
| Tools | 3 | Not listed |
| Full listing | View INITE AI Visibility | View Zevian |
check_ai_accessRead a site's robots.txt and say which AI crawlers may fetch it, separating the ones that retrieve pages to answer live questions from the ones that only collect training data. Blocking the first kind is what makes a site invisible in AI answers; blocking the second costs nothing. Runs locally, no account needed.check_identity_filesProbe a site for the identity files an AI engine may look for — llms.txt, ai.json, identity.json and the rest — and report which exist. Runs locally, no account needed.check_page_signalsRead a site's homepage and report the signals an engine uses to work out what it is: title, description, canonical, hreflang and the Schema.org types in its JSON-LD. Runs locally, no account needed.No tool names declared yet. Check the project README from the listing page.
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
{
"mcpServers": {
"inite-ai-visibility": {
"command": "npx",
"args": [
"-y",
"@inite/visibility"
],
"env": {
"INITE_TOKEN": "YOUR_INITE_TOKEN_HERE",
"INITE_MCP_URL": "YOUR_INITE_MCP_URL_HERE",
"INITE_TOKEN_FILE": "YOUR_INITE_TOKEN_FILE_HERE",
"INITE_AUTH_URL": "YOUR_INITE_AUTH_URL_HERE"
}
}
}
}
{
"mcpServers": {
"zevian": {
"url": "https://zevian.tech/mcp"
}
}
}