Hypothesis-Driven B2B Positioning Engine - 8 strategic positioning tools
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Documentation Overview
IMPACT MCP v2.0.0
Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.
🚀 Quick Start
Claude Desktop Configuration
Add to your claude_desktop_config.json:
🎯 The IMPACT Framework
IMPACT is a hypothesis-driven positioning methodology for B2B companies:
| Phase | Focus | Tool |
|---|---|---|
| Identify | Champions & Buyer Personas | impact_identify_champions |
| Map | Alternatives & Competitive Landscape | impact_map_alternatives |
| Pinpoint | Value Proposition & Differentiation | impact_pinpoint_value |
| Anchor | Market Selection & Beachhead | impact_anchor_market |
| Craft | Messaging & Positioning Statement | impact_craft_message |
| Translate | Channel-Specific Execution | impact_translate_execution |
🛠️ Tools Overview
| Tool | Purpose | Primary Output |
|---|---|---|
impact_get_framework | Complete IMPACT methodology reference | Full framework documentation |
impact_identify_champions | Champion persona hypothesis | Buyer personas with pain points |
impact_map_alternatives | Competitive landscape analysis | Whitespace identification |
impact_pinpoint_value | Value proposition development | "Only Statement" generator |
impact_anchor_market | Beachhead market selection | TAM/SAM/SOM analysis |
impact_craft_message | Positioning statement creation | Message hierarchy |
impact_translate_execution | Channel-specific adaptation | Website/LinkedIn/email/deck/demo versions |
impact_full_audit | Complete positioning assessment | Comprehensive scoring & recommendations |
👤 Who Is This For?
Primary Users
| Role | Key Tools | Use Cases |
|---|---|---|
| Founders/CEOs | impact_anchor_market, impact_pinpoint_value, impact_craft_message | Market selection, value articulation |
| CMOs/VPs Marketing | impact_full_audit, impact_get_framework | Positioning health assessment |
| Product Marketing | impact_identify_champions, impact_craft_message, impact_translate_execution | Messaging, channel adaptation |
| Sales Leaders | impact_map_alternatives, impact_pinpoint_value | Competitive positioning |
| GTM Consultants | All tools | Full positioning engagements |
Job-to-Tool Mapping
| Job To Be Done | Recommended Tool |
|---|---|
| "I need to understand the IMPACT methodology" | impact_get_framework |
| "I need to define our ideal buyer champion" | impact_identify_champions |
| "I need to map our competitive landscape" | impact_map_alternatives |
| "I need to articulate our unique value" | impact_pinpoint_value |
| "I need to select our beachhead market" | impact_anchor_market |
| "I need to create our positioning statement" | impact_craft_message |
| "I need to adapt messaging for different channels" | impact_translate_execution |
| "I need a full positioning audit" | impact_full_audit |
Recommended Agent Skills
This MCP is included in these user-focused Agent bundles:
| Agent Bundle | Tools Count | Best For |
|---|---|---|
| 🎯 Founder GTM Copilot | 10 tools | Founders, early-stage CEOs |
| 🎯 Product Marketing Engine | 12 tools | PMMs, product marketers |
| 🔬 GTM Consultant Suite | 12 tools | Fractional CMOs, advisors |
| 📞 SDR Toolkit | 8 tools | SDRs, BDRs |
📖 Tool Details
1. IMPACT Get Framework (impact_get_framework)
Get the complete IMPACT methodology reference.
Inputs: None required
Output: Full 6-phase framework documentation with examples and best practices.
2. IMPACT Identify Champions (impact_identify_champions)
Generate champion persona hypothesis from product/problem context.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service description |
problem_solved | ✅ | Core problem you solve |
current_customers | ❌ | Description of existing customers |
Output: Champion profiles with titles, pain points, success metrics, and buying triggers.
3. IMPACT Map Alternatives (impact_map_alternatives)
Analyze competitive landscape and identify whitespace.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
known_competitors | ❌ | List of known competitors |
customer_alternatives | ❌ | What customers do instead |
Output: Competitive matrix, status quo analysis, whitespace opportunities.
4. IMPACT Pinpoint Value (impact_pinpoint_value)
Develop value proposition with "Only Statement" generator.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_champion | ✅ | Primary buyer persona |
competitive_context | ❌ | Key differentiators |
proof_points | ❌ | Evidence supporting claims |
Output: Only Statement, value hierarchy, proof point framework.
5. IMPACT Anchor Market (impact_anchor_market)
Select beachhead market with TAM/SAM/SOM analysis.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
value_proposition | ✅ | Core value prop |
potential_segments | ❌ | Market segments to evaluate |
constraints | ❌ | Resources, geography, etc. |
Output: Beachhead recommendation, market sizing, expansion roadmap.
6. IMPACT Craft Message (impact_craft_message)
Create positioning statement and message hierarchy.
Inputs:
| Parameter | Required | Description |
|---|---|---|
product | ✅ | Your product/service |
target_market | ✅ | Who you serve |
value_proposition | ✅ | Core value |
key_differentiators | ✅ | What makes you different |
proof_points | ❌ | Supporting evidence |
Output: Positioning statement, tagline options, message pillars, elevator pitch.
7. IMPACT Translate Execution (impact_translate_execution)
Adapt positioning for specific channels.
Inputs:
| Parameter | Required | Description |
|---|---|---|
positioning | ✅ | Core positioning statement |
channel | ✅ | website, linkedin, email, pitch_deck, demo_script |
target_persona | ❌ | Specific audience for this channel |
Output: Channel-optimized messaging with format-specific guidelines.
8. IMPACT Full Audit (impact_full_audit)
Comprehensive positioning assessment with scoring.
Inputs:
| Parameter | Required | Description |
|---|---|---|
company | ✅ | Company name |
product | ✅ | Product/service description |
current_positioning | ❌ | Existing positioning materials |
target_market | ❌ | Current target market definition |
competitors | ❌ | Known competitors |
Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.
🔗 Related MCPs
| MCP | Focus | Tools | Link |
|---|---|---|---|
| CRAFT GTM | GTM strategy | 8 | GitHub |
| CRAFT Content | Content creation | 8 | GitHub |
| ICP Intelligence | ICP & targeting | 9 | GitHub |
| Revenue Enablement | Sales execution | 12 | GitHub |
📚 About the IMPACT Framework
The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.
Key Principles:
- Hypothesis-driven: Test assumptions before committing
- Outside-in: Start with customer, not product
- Iterative: Refine based on market feedback
- Execution-focused: Bridge strategy to implementation
👨💻 Author
Shashwat Ghosh - Founder, Helix GTM Consulting
📄 License
MIT License - see LICENSE for details.
Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools
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