Google Search Console vs Seo Tools MCP
A side-by-side look at the Google Search Console and Seo Tools MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Google Search Console for marketing work as a local process; choose Seo Tools MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Google Search Console when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
GOOGLE_CLIENT_ID, GOOGLE_CLIENT_SECRET, TOKEN_ENCRYPTION_KEY. - You want tools like
server.capabilities, sites.list, sites.get.
Choose Seo Tools MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- Its auth model fits you: API key required.
- You want tools like
xmlstock_auth_status, xmlstock_set_credentials, xmlstock_serp.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 59/100 · Good | 65/100 · Great |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | Not declared | API key required |
| Pricing | Not declared | BYOK (pay the provider) |
| Required env vars | GOOGLE_CLIENT_IDGOOGLE_CLIENT_SECRETTOKEN_ENCRYPTION_KEY | None listed |
| Verified owner | Community listing | Community listing |
| GitHub stars | 5 | 8 |
| Directory activity | 1 views 0 installs 0 upvotes | 6 views 0 installs 0 upvotes |
| Tools | 10 | 11 |
| Full listing | View Google Search Console | View Seo Tools MCP |
Tools & capabilities
Google Search Console tools 10
server.capabilitiesList every tool this server exposes and report local Google credential state. `connected` means a stored refresh credential is present; the response also exposes `auth_status_basis` and `provider_auth_live_verified: false` because this discovery call does not probe Google. A later Google tool call…sites.listList the Search Console properties the connected Google account can access (`siteUrl`, `permissionLevel`).sites.getRetrieve one exact Search Console property and the connected account's permission level for it.analytics.queryImpressions, clicks, CTR, and average position over a date range, with dimensions, filters, safe pagination, and selectable search type. Pass `dimensions: []` for true site totals; Google's aggregate row may omit `keys`. Search Analytics does not guarantee every data row and can return only top row…urls.inspectGoogle's URL Inspection report for the version of one page currently known in Google's index. It is not a live URL test; mobile-usability output is deprecated.urls.inspect_manyInspect Google's indexed versions of up to 10 URLs with bounded concurrency of 3 in one call while preserving input-order results. Each URL still consumes one Google URL Inspection request and one unit of the server's shared inspection safety budget; this does not run live URL tests.reports.weekly_digestGenerate a plain-language seven-day performance report with movers, top pages, and one recommended action. Query movers compare only rows returned in both weekly Search Analytics result sets; a query missing from one bounded response is not treated as zero because Google does not guarantee every da…indexing.statusRead Google's latest successful Indexing API `URL_UPDATED` / `URL_DELETED` notification receipts for a previously submitted URL. This is notification metadata only, not index coverage, crawl status, indexing completion, or removal completion. It requires `GSC_ACCESS_MODE=readwrite` because Google's…indexing.requestRequests indexing through Google's Indexing API. Google currently restricts this API to pages containing `JobPosting` structured data or livestream pages containing `BroadcastEvent` inside `VideoObject`. It is not available for general webpage submission. Google's default 200 publish requests/day/p…indexing.removeRequest a `URL_DELETED` notification for a previously eligible Indexing API page. Before removal, the URL must already return HTTP 404/410 or expose a robots `noindex` meta directive. Google's receipt does not prove removal completed; use URL Inspection for indexed-state evidence.
Seo Tools MCP tools 11
xmlstock_auth_statusСтатус авторизации xmlstock: какие ключи заданы (маскированно), каких не хватает, как их получить. ВЫЗЫВАТЬ ПЕРВЫМ в начале работы с xmlstock. Если чего-то нет — запросить значения у пользователя и сохранить через xmlstock_set_credentials.xmlstock_set_credentialsСохранить ключи xmlstock в /home/user/.config/seo-tools-mcp/.env (права 600) и применить сразу, без перезапуска сервера. Передавать только обновляемые поля. account — сохранить в именованный профиль (мультиаккаунт). Значения даёт пользователь; в ответе они маскируются.xmlstock_serpСлепок выдачи Google/Yandex через XMLStock (ПЛАТНО за запрос). Возвращает { found, truncated (true = выдача кончилась раньше запрошенного depth), count, results: [{ position, url, title, snippet, text_bolds (подсветки hlword) }], serp_features: { featured_snippet, paa (только Google), related, sitelinks_top1, packs } }. Пустая выдача (код 15) ТАРИФИЦИРУЕТСЯ и помечается { results: [], empty: true, note }. depth>10 добирается пагинацией (каждая страница — отдельный платный запрос; у yandex_xml — до 100/страница). region: ОДИН регион (название или числовой id Яндекса) — работает для ВСЕХ движков. ОГРАНИЧЕНИЕ ИСТОЧНИКА: device=mobile отдаёт только позиции и сниппеты — без hlword/PAA/related; подсветки и SERP-фичи снимать с desktop. engine=yandex_xml — ОФИЦИАЛЬНЫЙ Яндекс XML (легальный API, тариф дороже: от 24 ₽/1000): groupby до 100 работает — до 100 результатов за ОДИН платный запрос (depth до 1000), hlword-подсветки на любых устройствах, статистика «найдено»: found (по запросу), found_docs (документов), found_human (строкой); в results доп. поля id/modtime/saved_copy_url/is_local. Отличие от yandex (live): SERP-фичей/packs нет — чистая органика; device/searchDomain/lang/l10n/period/exactQuery/includeAds/includeSimilar не применимы; safeSearch маппится в filter (strict/moderate/none).xmlstock_imagesПоиск по картинкам Google через XMLStock (ПЛАТНО за запрос). Возвращает { position, url (страница-источник), imageUrl (сама картинка), title }. truncated: true = выдача кончилась раньше запрошенного depth.xmlstock_newsПоиск по новостям Google через XMLStock (ПЛАТНО за запрос). Возвращает { position, url, title, source (издание), date (часто относительная), snippet }. truncated: true = выдача кончилась раньше запрошенного depth.xmlstock_videoПоиск по видео Google через XMLStock (ПЛАТНО за запрос). Возвращает { position, url, title, thumbnail, host (YouTube...), channel, duration, snippet }. truncated: true = выдача кончилась раньше запрошенного depth.xmlstock_balanceБаланс и дневной расход аккаунта XMLStock (бесплатный сервисный вызов). Заодно проверка ключей.xmlstock_wordstatЧастотность и топ запросов Яндекс Wordstat через XMLStock (ПЛАТНО за запрос, ~19₽/1K). Возвращает { totalCount, results: [{ phrase, count }] (топ по фразе), associations: [{ phrase, count }] (похожие) }. Операторы Wordstat в query: "…" (точная), ! (форма слова), + (стоп-слово), - (минус), [ ] (порядок), | (или).xmlstock_wordstat_dynamicsДинамика частотности фразы по времени (Яндекс Wordstat через XMLStock, ПЛАТНО за запрос). period: day/week/month. from/to — YYYY-MM-DD (для month период автоматически растягивается на целые месяцы). Возвращает [{ date, count, share }].xmlstock_wordstat_regionsРаспределение спроса по регионам для фразы (Яндекс Wordstat через XMLStock, ПЛАТНО — дороже топа/динамики). Возвращает [{ regionId, name, count, share, affinityIndex }]; имена регионов подставляются из дерева (кэш 24ч). ВНИМАНИЕ: при холодном кэше дерева (первый вызов за 24ч) делается дополнительный ПЛАТНЫЙ запрос regionsTree.xmlstock_wordstat_regions_treeДерево регионов Яндекс Wordstat через XMLStock (id + имя + путь) — id для параметра region в других запросах. ПЛАТНО за запрос.
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Google Search Console
{
"mcpServers": {
"google-search-console": {
"command": "npx",
"args": [
"-y",
"@digestseo/mcp-gsc"
],
"env": {
"GOOGLE_CLIENT_ID": "YOUR_GOOGLE_CLIENT_ID_HERE",
"GOOGLE_CLIENT_SECRET": "YOUR_GOOGLE_CLIENT_SECRET_HERE",
"TOKEN_ENCRYPTION_KEY": "YOUR_TOKEN_ENCRYPTION_KEY_HERE"
}
}
}
}
Seo Tools MCP
{
"mcpServers": {
"antohins-seo-tools-mcp": {
"command": "npx",
"args": [
"-y",
"seo-tools-mcp-xmlstock"
]
}
}
}
Frequently asked questions
Google Search Console is categorized under Marketing and uses a local stdio subprocess. Seo Tools MCP belongs to Marketing and uses a local stdio subprocess. Pick Google Search Console for marketing work and Seo Tools MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Google Search Console has no declared pricing — check the project's own site. Seo Tools MCP is bring-your-own-key: usage is billed by the API provider you supply a key for. Auth: api key required. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-search-console and antohins-seo-tools-mcp as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Google Search Console has a quality signal of 59/100 (Good) with 1 views, 0 installs and 5 GitHub stars. Seo Tools MCP has 65/100 (Great) with 6 views, 0 installs and 8 GitHub stars.