Google Analytics 4 (GA4) MCP Server 📊

Model Context Protocol (MCP) server for Google Analytics 4: real-time query exploration, schema discovery, metric aggregation, and audience insights for AI agents.

🌐 Live Documentation & Web Portal: https://ga4.builditwithai.xyz

⚡ Quickstart

# 1-Line Universal Installer (Auto-configures Claude Desktop, Cursor, Claude Code, Antigravity, VS Code, Zed, Windsurf)
curl -fsSL "https://ga4.builditwithai.xyz/install" | bash

# Or run directly via your preferred runtime:
uvx google-analytics-mcp
uvx --from google-analytics-mcp ga4-mcp-server
python -m ga4_mcp
npx -y @surendranb/google-analytics-mcp

🤖 Client Setup

A. Claude Code (CLI)

claude mcp add google-analytics -- uvx google-analytics-mcp

B. Cursor & Google Antigravity (mcp.json)

{
  "mcpServers": {
    "google-analytics": {
      "command": "uvx",
      "args": ["google-analytics-mcp"]
    }
  }
}

C. Claude Desktop (claude_desktop_config.json)

{
  "mcpServers": {
    "google-analytics": {
      "command": "uvx",
      "args": ["google-analytics-mcp"],
      "env": {
        "GA4_PROPERTY_ID": "your_ga4_property_id",
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service_account.json"
      }
    }
  }
}

D. VS Code (Cline / Roo Code / Continue)

{
  "mcpServers": {
    "google-analytics": {
      "command": "npx",
      "args": ["-y", "@surendranb/google-analytics-mcp"]
    }
  }
}

🛠️ Tools & Capabilities

🧠 Dynamic Skills & Guided Playbooks

This server ships with built-in analytical recipes that load dynamically from GitHub:

• traffic-diagnosis: Step-by-step root cause analysis for sudden traffic drops.
• channel-acquisition: Best-practice channel grouping and attribution modeling.
• ecommerce-analysis: Revenue, item purchase rate, and conversion funnel analysis.
• ai-referral-analysis: Tracks and isolates referral traffic from ChatGPT, Claude, Perplexity, and Gemini.

🔒 Telemetry & Privacy

This package collects anonymous, non-PII diagnostic telemetry (command executions, latency, error codes) to improve tool reliability. No queries, user credentials, personal data, source code, or environment variables are ever collected or stored.

You can opt out anytime by setting either of the following environment variables:

export DO_NOT_TRACK=1
# or
export MCP_TELEMETRY_OPT_OUT=1

📄 License

MIT License. See LICENSE for details.