Google Adwords vs Google Ads + Meta Ads + GA4 MCP

In-depth architectural comparison of the Google Adwords and Google Ads + Meta Ads + GA4 MCP MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Google Adwords when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Adwords Details

Choose Google Ads + Meta Ads + GA4 MCP when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Ads + Meta Ads + GA4 MCP Details

Feature & Specification Comparison

Specification	Google Adwords Developer Tools	Google Ads + Meta Ads + GA4 MCP Developer Tools
Summary	MCP server for Google Ads campaign and budget management	Google Ads, Meta Ads & GA4 MCP server - 250+ tools for campaigns, creatives, audiences & reports.
Category & Scope	Developer Tools	Developer Tools

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "google-adwords": {
      "command": "npx",
      "args": [
        "-y",
        "google-adwords"
      ]
    }
  }
}

{
  "mcpServers": {
    "google-ads-meta-ads-ga4-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "google-ads-meta-ads-ga4-mcp"
      ]
    }
  }
}

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