Google Ads vs Google Ads MCP Server

In-depth architectural comparison of the Google Ads and Google Ads MCP Server MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

G

Choose Google Ads when:

• You need dedicated capabilities in the Marketing domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Ads Details

Choose Google Ads MCP Server when:

• You need dedicated capabilities in the Marketing domain.
• You prefer remote streaming HTTP/SSE transport architecture.
• Your security boundary fits: OAuth 2.0 (Free / Open Source).
• You have access to required keys: GOOGLE_ADS_DEVELOPER_TOKEN, GOOGLE_ADS_OAUTH_CONFIG_PATH.
• Primary tools included: Automatic OAuth 2.0 authentication with browser login, Smart token management with automatic refresh, GAQL query execution with custom formatting.

Explore Google Ads MCP Server Details

Feature & Specification Comparison

Specification	G Google Ads Marketing	Google Ads MCP Server gomarble-ai Marketing
Summary	Google Ads reporting and campaign management. Everything it creates starts paused.	MCP server acting as an interface to the Google Ads, enabling programmatic access to Google Ads data and management features.
Category & Scope	Marketing	Marketing

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": [
        "-y",
        "google-ads"
      ]
    }
  }
}

{
  "mcpServers": {
    "gomarble-ai-google-ads-mcp-server": {
      "url": "http://127.0.0.1:8000/mcp"
    }
  }
}

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