GEO MCP vs Yandex Direct MCP
A side-by-side look at the GEO MCP and Yandex Direct MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose GEO MCP for marketing work over a hosted endpoint; choose Yandex Direct MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose GEO MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a remote HTTP/SSE transport.
Choose Yandex Direct MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
YANDEX_DIRECT_TOKEN, YANDEX_DIRECT_SANDBOX, YANDEX_DIRECT_LOGIN. - You want tools like
list_campaigns, get_campaign, create_campaign.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 48/100 · Fair | 60/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Remote HTTP/SSE | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | None listed | YANDEX_DIRECT_TOKENYANDEX_DIRECT_SANDBOXYANDEX_DIRECT_LOGIN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 5,361 | 4 |
| Directory activity | 1 views 0 installs 0 upvotes | 1 views 0 installs 0 upvotes |
| Tools | Not listed | 20 |
| Full listing | View GEO MCP | View Yandex Direct MCP |
Tools & capabilities
GEO MCP tools
No tool names declared yet. Check the project README from the listing page.
Yandex Direct MCP tools 20
list_campaignsСписок рекламных кампаний Яндекс.Директ с фильтрацией по статусу и типу. Бюджеты — в рублях.get_campaignДетальная информация о кампании по ID: бюджет (руб), статус, даты, статистика.create_campaignСоздать новую рекламную кампанию. Бюджет в рублях. ⚠️ Тратит реальные деньги — используйте sandbox для теста.update_campaignОбновить кампанию: название, бюджет (руб) и/или статус (SUSPEND/RESUME/ARCHIVE/UNARCHIVE).list_ad_groupsГруппы объявлений выбранных кампаний: названия, регионы, статусы.create_ad_groupСоздать группу объявлений в кампании с таргетингом по регионам (см. get_regions).delete_ad_groupsУдалить группы объявлений по их ID. ⚠️ Необратимо.list_adsОбъявления в группах: заголовки, тексты, ссылки, статусы.create_text_adСоздать текстовое объявление: заголовок (≤56), второй заголовок (≤30), текст (≤81), ссылка.update_text_adОбновить текстовое объявление: заголовок, текст, ссылка. Изменённое объявление уходит на модерацию.manage_adsДействие над объявлениями: suspend/resume/archive/unarchive/moderate/delete. ⚠️ delete необратимо.list_keywordsКлючевые фразы в группах объявлений: фразы, ставки (руб), статусы.- +8 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
GEO MCP
{
"mcpServers": {
"google-ads-meta-ads-seo-geo-mcp": {
"url": "https://connector.get-ryze.ai/mcp"
}
}
}
Yandex Direct MCP
{
"mcpServers": {
"yandex-direct-mcp-2": {
"command": "npx",
"args": [
"-y",
"@theyahia/yandex-direct-mcp"
],
"env": {
"YANDEX_DIRECT_TOKEN": "YOUR_YANDEX_DIRECT_TOKEN_HERE",
"YANDEX_DIRECT_SANDBOX": "YOUR_YANDEX_DIRECT_SANDBOX_HERE",
"YANDEX_DIRECT_LOGIN": "YOUR_YANDEX_DIRECT_LOGIN_HERE"
}
}
}
}
Frequently asked questions
GEO MCP is categorized under Marketing and uses a remote HTTP/SSE transport. Yandex Direct MCP belongs to Marketing and uses a local stdio subprocess. Pick GEO MCP for marketing work and Yandex Direct MCP for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
GEO MCP has no declared pricing — check the project's own site. Yandex Direct MCP has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add google-ads-meta-ads-seo-geo-mcp and yandex-direct-mcp-2 as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, GEO MCP has a quality signal of 48/100 (Fair) with 1 views, 0 installs and 5,361 GitHub stars. Yandex Direct MCP has 60/100 (Good) with 1 views, 0 installs and 4 GitHub stars.