GEO MCP vs UGC

A side-by-side look at the GEO MCP and UGC MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

GEO MCP logoGEO MCPMarketing · Remote HTTP/SSEGoogle Ads, Meta Ads, SEO, GEO & GA4 MCP by Ryze AI - audits, reports, keywords, Search Console.48FairAuth: not declaredUGC logoUGCMarketing · Remote HTTP/SSEHuman Ad Network. Create and fund campaigns, discover slots, and check a wallet from chat.40FairAuth: oauth 2.0

Verdict: choose GEO MCP for marketing work over a hosted endpoint; choose UGC for marketing over a hosted endpoint. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

GEO MCP logoChoose GEO MCP when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
Explore GEO MCP

UGC logoChoose UGC when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a remote HTTP/SSE transport.
  • Its auth model fits you: OAuth 2.0.
Explore UGC

Feature & specification comparison

Rows where the two servers differ are marked.

SpecGEO MCP logoGEO MCPUGC logoUGC
CategoryMarketingMarketing
Quality signal48/100 · Fair40/100 · Fair
Install commandConfirmedConfirmed
TransportRemote HTTP/SSERemote HTTP/SSE
AuthNot declaredOAuth 2.0
PricingNot declaredNot declared
Required env varsNone listedNone listed
Verified ownerCommunity listingCommunity listing
GitHub stars5,505—
Directory activity 1 views 0 installs 0 upvotes 5 views 0 installs 1 upvotes
ToolsNot listedNot listed

Tools & capabilities

GEO MCP tools

No tool names declared yet. Check the project README from the listing page.

UGC tools

No tool names declared yet. Check the project README from the listing page.

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

GEO MCP

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "google-ads-meta-ads-seo-geo-mcp": {
      "url": "https://connector.get-ryze.ai/mcp"
    }
  }
}

UGC

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "ugc": {
      "command": "npx",
      "args": [
        "-y",
        "ugc"
      ]
    }
  }
}

Frequently asked questions

GEO MCP is categorized under Marketing and uses a remote HTTP/SSE transport. UGC belongs to Marketing and uses a remote HTTP/SSE transport. Pick GEO MCP for marketing work and UGC for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

GEO MCP has no declared pricing — check the project's own site. UGC has no declared pricing — check the project's own site. Auth: oauth 2.0. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add google-ads-meta-ads-seo-geo-mcp and ugc as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, GEO MCP has a quality signal of 48/100 (Fair) with 1 views, 0 installs and 5,505 GitHub stars. UGC has 40/100 (Fair) with 5 views, 0 installs and 0 GitHub stars.