Google Ads Intent MCP vs NotFair GoogleAds

In-depth architectural comparison of the Google Ads Intent MCP and NotFair GoogleAds MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Google Ads Intent MCP when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Google Ads Intent MCP Details

Choose NotFair GoogleAds when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore NotFair GoogleAds Details

Feature & Specification Comparison

Specification	Google Ads Intent MCP Developer Tools	NotFair GoogleAds Developer Tools
Summary	Dry-run-first Google Ads search-term intent analyzer and negative-keyword MCP for agents.	Hosted Google Ads MCP with OAuth, 117 tools, MCC routing, image assets, and approval-gated writes.
Category & Scope	Developer Tools	Developer Tools

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "google-ads-intent-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "google-ads-intent-mcp"
      ]
    }
  }
}

{
  "mcpServers": {
    "notfair-googleads": {
      "command": "npx",
      "args": [
        "-y",
        "notfair@latest"
      ]
    }
  }
}

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