Frase SEO vs Hermoso

A side-by-side look at the Frase SEO and Hermoso MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.

Frase SEO logoFrase SEOMarketing · Local subprocess (stdio)SEO, GEO & AI Visibility — research, write, optimize, publish & monitor content. 120 tools.56GoodAuth: not declaredHermoso logoHermosoMarketing · Local subprocess (stdio)AI ad studio for agents: generate finished video, image, and UGC avatar ads for any brand (script, voiceover, music, brand end card), and research competitor ads across the Meta, Google, and LinkedIn ad libraries plus TikTok/Instagram/YouTube organic. 52 tools. Install: npx -y hermoso mcp, or connect to the hosted endpoint at app.hermoso.ai/mcp. Free signup grant, no card.56GoodAuth: not declared

Verdict: choose Frase SEO for marketing work as a local process; choose Hermoso for marketing as a local process. You can also run both side by side in one mcpServers block.

Which MCP server should you choose?

Frase SEO logoChoose Frase SEO when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
  • You have the keys it needs: FRASE_API_KEY.
  • You want tools like list_sites, create_site, list_briefs.
Explore Frase SEO

Hermoso logoChoose Hermoso when

  • You need dedicated capabilities in the Marketing domain.
  • You prefer a local stdio subprocess transport.
Explore Hermoso

Feature & specification comparison

Rows where the two servers differ are marked.

SpecFrase SEO logoFrase SEOHermoso logoHermoso
CategoryMarketingMarketing
Quality signal56/100 · Good56/100 · Good
Install commandConfirmedConfirmed
TransportLocal subprocess (stdio)Local subprocess (stdio)
AuthNot declaredNot declared
PricingNot declaredFreemium
Required env varsFRASE_API_KEYNone listed
Verified ownerCommunity listingCommunity listing
GitHub stars02
Directory activity 2 views 0 installs 0 upvotes 2 views 0 installs 0 upvotes
Tools55Not listed

Tools & capabilities

Frase SEO tools 55

  • list_sitesList all sites in your account
  • create_siteCreate a new site to track
  • list_briefsList content briefs with optional status filter
  • create_briefCreate a new brief (with optional auto-outline generation)
  • get_briefGet brief details including outline and SERP data
  • get_brief_statusCheck brief generation progress
  • export_briefExport a brief in JSON or Markdown format
  • list_contentList content items with optional status filter
  • get_contentGet content details including full body text
  • generate_contentGenerate content from a brief
  • update_contentUpdate content title, body, status, or meta tags
  • delete_contentDelete a content item (soft delete)
  • +43 more on the listing page

Hermoso tools

No tool names declared yet. Check the project README from the listing page.

Ready-to-paste client configs

Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.

Frase SEO

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "frase-seo-3": {
      "command": "npx",
      "args": [
        "-y",
        "@frase/mcp-server"
      ],
      "env": {
        "FRASE_API_KEY": "YOUR_FRASE_API_KEY_HERE"
      }
    }
  }
}

Hermoso

mcpServers (Claude Desktop / Cursor)
{
  "mcpServers": {
    "hermoso-ai-hermoso": {
      "command": "npx",
      "args": [
        "-y",
        "hermoso"
      ]
    }
  }
}

Frequently asked questions

Frase SEO is categorized under Marketing and uses a local stdio subprocess. Hermoso belongs to Marketing and uses a local stdio subprocess. Pick Frase SEO for marketing work and Hermoso for marketing.

Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.

Frase SEO has no declared pricing — check the project's own site. Hermoso is listed as freemium — a free tier with paid plans. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.

Yes. MCP clients support multiple servers: add frase-seo-3 and hermoso-ai-hermoso as separate keys in the same mcpServers object, and your assistant will call tools from either one.

On AllMCPs, Frase SEO has a quality signal of 56/100 (Good) with 2 views, 0 installs and 0 GitHub stars. Hermoso has 56/100 (Good) with 2 views, 0 installs and 2 GitHub stars.