Facebook Publisher vs Meta Ads (Facebook & Instagram)

In-depth architectural comparison of the Facebook Publisher and Meta Ads (Facebook & Instagram) MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Facebook Publisher when:

• You need dedicated capabilities in the Social Media domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Facebook Publisher Details

Choose Meta Ads (Facebook & Instagram) when:

• You need dedicated capabilities in the Social Media domain.
• You prefer remote streaming HTTP/SSE transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Meta Ads (Facebook & Instagram) Details

Feature & Specification Comparison

Specification	Facebook Publisher Social Media	Meta Ads (Facebook & Instagram) Social Media
Summary	Safe Facebook Pages publishing with brand-voice, image-required & anti-duplication checks.	Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide
Category & Scope	Social Media	Social Media

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "facebook-publisher": {
      "command": "uvx",
      "args": [
        "mcp-fb-publisher"
      ]
    }
  }
}

{
  "mcpServers": {
    "meta-ads-facebook-instagram": {
      "url": "https://api.mcp.ai/p_meta_ads"
    }
  }
}

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