BrandKit MCP

Give every AI tool access to your company's complete brand atomic system via the Model Context Protocol.

BrandKit MCP v2 is an open-source MCP server that exposes a company's complete brand atomic system -- verbal identity (positioning, audience, messaging, differentiation, concepts, voice) and visual identity (colors, typography, components, tokens, motion, assets) -- to Claude and other AI tools via the Model Context Protocol (MCP). It ships 18 tools and 14 resources. When an LLM helps build a website, app, or marketing asset, it has instant structured access to the exact brand language and visual rules it needs -- including a human-authored taste primer that carries the brand's instincts, not just its specs.

Quick Start

# 1. Install
npm install -g brandkit-mcp

# 2. Scaffold a new brand atomic system from the starter template
brandkit-mcp init

# 3. Edit the scaffolded files with your brand content

# 4. Wire into Claude Desktop (or any MCP-compatible client)
#    Add to ~/Library/Application Support/Claude/claude_desktop_config.json:
#    {
#      "mcpServers": {
#        "brandkit": {
#          "command": "brandkit-mcp",
#          "args": ["serve"]
#        }
#      }
#    }

Repository Structure

A brand atomic system lives under a single <brand-root>/ directory (default: ./brand_atomic_system):

<brand-root>/
├── readme.md
├── magic_trick.md               # human-authored taste primer
├── brandkit.config.yaml         # version: 2
├── human/                       # PDFs and human-only material (MCP ignores)
│   └── *.pdf
└── agent/
    ├── verbal/
    │   ├── positioning.md
    │   ├── audience.yaml
    │   ├── messaging.md
    │   ├── differentiation.md
    │   ├── concepts.md
    │   └── voice.md
    └── visual/
        ├── colors_and_type.css
        ├── fonts/
        ├── assets/
        ├── components/
        ├── tokens/
        ├── motion/
        │   ├── motion.json
        │   └── motion.css
        └── artifacts/
            ├── web/             # override layer
            └── product/         # override layer

The human/ directory is intentionally ignored by the MCP server -- put PDFs, print specs, or any other human-only material there. Everything under agent/ is indexed and served.

MCP Tools Reference

BrandKit MCP exposes 18 tools to AI assistants:

Tool	Description
get_brand_overview	High-level overview + taste primer
get_magic_trick	Verbatim magic_trick.md
get_positioning	Positioning document
get_audience	Audience YAML, parsed
get_messaging	Messaging document
get_differentiation	Differentiation document
get_concepts	Creative concepts/directions
get_voice	Voice document
get_colors_and_type	Colors + typography custom properties
get_assets	Logos + brand assets
get_fonts	Font faces
get_components	UI primitives
get_tokens	Token specimens
get_motion	Motion system (json + css)
get_css	colors_and_type.css + motion.css text
search_brand	Full-text search
validate_usage	Validate brand compliance
get_context_diff	Diff base vs web vs product

Taste primer

Seven creative/verbal tools (get_brand_overview, get_positioning, get_audience, get_messaging, get_differentiation, get_concepts, get_voice) inject a _taste_primer field carrying magic_trick.md verbatim. get_magic_trick returns the primer directly without wrapping.

MCP Resources

BrandKit MCP exposes 14 brand:// URIs as MCP resources:

URI	Description
brand://overview	Brand overview
brand://magic_trick	Taste primer
brand://verbal/positioning	Positioning document
brand://verbal/audience	Audience YAML
brand://verbal/messaging	Messaging document
brand://verbal/differentiation	Differentiation document
brand://verbal/concepts	Creative concepts
brand://verbal/voice	Voice document
brand://visual/colors_and_type	Colors + typography CSS
brand://visual/assets	Asset index
brand://visual/fonts	Font face index
brand://visual/components	Component index
brand://visual/tokens	Token specimens
brand://visual/motion	Motion system

Configuration

The brandkit.config.yaml file at your project root controls BrandKit MCP:

version: 2
brand:
  name: Acme Corp
  description: Plumbing for builders.
  root: ./brand_atomic_system
contexts: [base, web, product]
ignore:
  - human/

version: 2 is required. A config file missing this field or declaring version: 1 causes the server to throw BrandkitV1ConfigError at startup.

Context System

BrandKit v2 supports three contexts:

Context	Purpose
base	Shared foundation -- fonts, core colors, global tokens
web	Overrides for the public-facing website (agent/visual/artifacts/web/)
product	Overrides for the SaaS application (agent/visual/artifacts/product/)

Verbal content (agent/verbal/) has no context overrides -- it applies globally. Visual content can be overridden per context via the artifacts/ layer.

Migrating from v1

2.0.0 is a breaking release. The directory layout, context vocabulary, and tool surface have all changed. No automated migration is included -- the path mapping is manual:

v1 path	v2 path
brand/shared/colors/*.css	agent/visual/colors_and_type.css
brand/shared/typography/*.css	agent/visual/colors_and_type.css
brand/shared/logos/*	agent/visual/assets/
brand/shared/components/*.md	agent/visual/components/*.md
brand/shared/voice/brand-voice.md	agent/verbal/voice.md
brand/shared/guidelines/*.md	agent/verbal/{positioning,messaging,differentiation,concepts}.md
brand/marketing/*	agent/visual/artifacts/web/*
brand/product/*	agent/visual/artifacts/product/*

Your brandkit.config.yaml must also be updated to declare version: 2 and use the new brand.root field. v1 configs throw BrandkitV1ConfigError at startup -- the server will not start until the config is updated.

Conventions

magic_trick.md is human-authored. The MCP reads it but no tool writes to it. If write tools are added in a future version, they must denylist this path. The taste primer is the brand's instincts -- it must stay human.

Token output formats. The get_tokens tool supports CSS custom properties, SCSS variables, Tailwind config, W3C Design Tokens, and flat JSON.

Transports. The server supports stdio (recommended for Claude Desktop), SSE (legacy HTTP), and Streamable HTTP (current MCP spec).

CLI Reference

brandkit-mcp <command> [options]

Commands:
  init [directory]      Scaffold a brand atomic system from the starter template
  validate [config]     Validate configuration and scan for issues
  serve                 Start the MCP server
  preview               Start the local preview UI for browsing the brand atomic system
  docs                  Generate project documentation files

Global Options:
  --version             Show version number
  --help                Show help

Contributing

Contributions are welcome.

git clone https://github.com/ejwhite7/brandkit-mcp
cd brandkit-mcp
npm install
npm run build
npm test

• TypeScript strict mode
• ESM imports with .js extensions
• No any types -- use proper interfaces
• Tests use Vitest

License

MIT -- see LICENSE for details.

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Built with the Model Context Protocol by Anthropic.