A side-by-side look at the Ghl Command Feedback and Seo MCP MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Ghl Command Feedback for marketing work as a local process; choose Seo MCP for marketing as a local process. You can also run both side by side in one mcpServers block.
GHL_API_KEY, GHL_LOCATION_ID, GHL_LICENSE_KEY.get_mcp_version, setup_ghl_mcp, request_license.MCP_API_KEY, PORT, APP_API_BASE_URL, APP_PUBLIC_BASE_URL, MCP_INTERNAL_TOKEN.run_audit_anonymous, run_audit, get_audit.Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 63/100 · Good | 55/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | API key required | Not declared |
| Pricing | Freemium | Not declared |
| Required env vars | GHL_API_KEYGHL_LOCATION_IDGHL_LICENSE_KEY | MCP_API_KEYPORTAPP_API_BASE_URLAPP_PUBLIC_BASE_URLMCP_INTERNAL_TOKEN |
| Verified owner | Community listing | Community listing |
| GitHub stars | 1 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 2 views 2 installs 0 upvotes |
| Tools | 5 | 6 |
| Full listing | View Ghl Command Feedback | View Seo MCP |
get_mcp_versionCheck the installed version of GHL Command against the latest version published to npm. Use this to confirm an upgrade landed after restarting Claude. Returns installed version, latest version, whether up-to-date, and the one-line restart instruction if not.setup_ghl_mcpFirst-run setup AND license upgrades for GHL Command. Validates your license and GHL credentials, then writes them to a per-user credentials file; restart Claude once after it completes. UPGRADING an existing install (e.g. free key to paid)? Supply ONLY email + license_key — the GHL credentials and any Workflow Builder unlock already saved on this machine are reused and kept; do not re-enter ghl_api_key or ghl_location_id. No license yet? Paid ($97/mo) at https://ghlcommand.com — or a FREE read-only key, instantly, at https://ghlcommand.com/free.request_licenseGet a GHL Command license. Use this if you installed from npm but don't have a license yet (or setup_ghl_mcp says your license is missing/invalid). GHL Command is $97/mo — every sub-account you manage, 3-machine activation, includes the only programmatic GHL workflow builder. There's also a FREE read-only tier (account audits + all reads on your own account) — instant key at https://ghlcommand.com/free. Leave your email and we'll send the purchase link + setup help; the tool also returns where to buy right now.auto_capture_firebase_scriptGet the browser-console script that auto-extracts the 3 Firebase fields needed to enable the Workflow Builder. PREFER `capture_firebase_interactive` when Chrome/Edge is installed (one-click, zero pasting); this script is the fallback for locked-down machines and the path for capturing a CLIENT account's Firebase (multi-tenant). Run this, copy the script, paste it into Chrome DevTools Console on a tab logged into GHL, press Enter, and the result lands in your clipboard. Then paste the JSON into setup_ghl_mcp's firebase_paste field (or enable_workflow_builder's).capture_firebase_interactiveOne-click Workflow Builder unlock (EASIEST PATH — try this before auto_capture_firebase_script). Also the unlock for the FREE tier's account auditor (audit_workflows, validate_workflow) — same one-time login. Opens a Chrome window where you just log into GHL; GHL Command captures the Firebase credentials itself and saves them. No DevTools, no pasting. Re-run the same tool if the first call says it's still waiting for your login. After the first successful run, future re-captures (refresh-token rotations) happen silently with no window at all. Falls back cleanly: if no Chrome/Edge is installed, use auto_capture_firebase_script instead.run_audit_anonymousRun a one-shot SEO + AI-readability audit on any public URL. Returns scores across 11 modules and ~90 checks, plus actionable findings with rule docs. Limited to 1 audit per IP per 24 hours — for higher volume, get an API key at https://app.metricspot.com/settings/api-keys and use `run_audit`. Synchronous: blocks until the audit completes. Does NOT include Core Web Vitals (use `run_audit` for full PSI scoring). No auth required.run_auditQueue a full SEO + AI-readability audit (includes Core Web Vitals from Google PSI and organic traffic if Google is linked). Returns the audit envelope immediately with `status: queued` and an `audit_id`. Poll `get_audit` with the returned `audit_id` until `status` becomes `complete` (typical 10-30s). Counts against the user's plan allowance. Requires an API key as a Bearer token. Quota and per-domain cooldowns mirror the dashboard.get_auditFetch a previously-run audit by id. Returns module scores (0-100), total score, all findings with severity, recommendation text, and links to the HTML report. Use this to poll a queued `run_audit` until `status: complete`. Requires an API key.list_auditsList the user's audits (most recent first, deduplicated by URL). Returns `audit_id`, `url`, `status`, `total_score`, `created_at`. Default limit 24, max 100. Use the returned `audit_id` with `get_audit` for full findings. Requires an API key.get_audit_pdfReturn a signed download URL for the branded PDF report for a given audit id. If no PDF has been rendered yet, queues a render and returns `status: queued` — poll the same tool again, or fetch the URL directly once ready. Requires an API key.get_organic_trafficIf the user has linked GA4 + Google Search Console, return the 28-day organic traffic snapshot for an audit: session count, daily trend, top landing pages, top queries, and indexing health. Returns `connected: false` if Google is not linked. Cached 24h server-side. Requires an API key.Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
{
"mcpServers": {
"drjerryrelth-ghl-command-feedback": {
"command": "npx",
"args": [
"-y",
"@elitedcs/ghl-mcp@latest"
],
"env": {
"GHL_API_KEY": "YOUR_GHL_API_KEY_HERE",
"GHL_LOCATION_ID": "YOUR_GHL_LOCATION_ID_HERE",
"GHL_LICENSE_KEY": "YOUR_GHL_LICENSE_KEY_HERE"
}
}
}
}
{
"mcpServers": {
"seo-mcp": {
"command": "npx",
"args": [
"-y",
"@metricspot/mcp-server"
],
"env": {
"MCP_API_KEY": "YOUR_MCP_API_KEY_HERE",
"PORT": "YOUR_PORT_HERE",
"APP_API_BASE_URL": "YOUR_APP_API_BASE_URL_HERE",
"APP_PUBLIC_BASE_URL": "YOUR_APP_PUBLIC_BASE_URL_HERE",
"MCP_INTERNAL_TOKEN": "YOUR_MCP_INTERNAL_TOKEN_HERE"
}
}
}
}