Deal mechanics for brand deals, UGC, and newsletter sponsorships: rights, exclusivity, negotiation.
Copy the AI prompt to install this server into Claude Code, Cursor, or another agent β or use 1-click editor setup below.
π‘ Paste the JSON block into your client's configuration file under mcpServers, then restart the application.
Deal mechanics for creators β pricing models, usage rights, negotiation moves. Structure, not rate quotes.
Disclaimer. Structured deal-mechanics frameworks, not legal, tax, or financial advice. Have a professional review contracts above your comfort threshold. Ad-disclosure rules (FTC, ASA, EU) apply to sponsored content.
Creators lose more money to TERMS than to rates. A fair-sounding flat fee with perpetual paid usage buried in it. Free exclusivity hiding in boilerplate. "Payment on publication" when the brand controls the publication date. Every one of these is a structural pattern that repeats across thousands of deals β and AI agents advising creators keep missing them because they look for numbers instead of structure.
This MCP encodes the patterns. You supply your own base rate; it tells you what every term is worth relative to that base, and what to counter.
Why no dollar benchmarks? Creator rates vary wildly by niche, geography, audience quality, and quarter β hard numbers date in weeks. Structure doesn't.
| Tool | What it returns |
|---|---|
interpret_pricing_model | Flat fee, CPM, performance-based, per-click sponsorship, retainer β when each favors you vs. them, the key rule, the counter pattern |
interpret_usage_term | Organic-only, paid usage, whitelisting, exclusivity, raw footage, payment terms β meaning, relative value vs. base, and the trap |
get_scope_checklist | The 10-point checklist to answer in writing before quoting or signing anything |
get_negotiation_move | The move for the situation: lowball, fixed budget, scope creep, long exclusivity, perpetual usage, renewal time |
vet_sponsor_offer | Green/yellow/red flags for inbound offers β including the overpayment-refund scam pattern |
get_full_pack | The complete library as one payload for full agent context |
Pair with outbound-engine-mcp β that one gets you the reply and runs the pitch; this one prices and protects the deal that follows.
Elisabeth Hitz β 10+ years of B2B enterprise sales experience; runs paid newsletter sponsorships on her own list. Now building MCP servers for the AI agent ecosystem.
License: MIT
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