CRAFT Content MCP Server

8 Content Creation Execution Tools powered by the CRAFT Framework.

Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide

✍️ What is CRAFT Content?

CRAFT Content provides ready-to-execute content tools for content marketers, SDRs, and growth teams who need to create:

Case Studies & Social Proof
Newsletters & Email Content
Webinar Scripts
Repurposed Content (10+ formats)
Thought Leadership Series
Testimonial Collection
Sales Enablement Content

Typical use: Daily/weekly content creation (15-45 minutes per asset)

🛠️ Tools Included

Tool	Purpose	Output
`case_study_generator`	Create customer stories	Full case study, one-pager, social snippets
`newsletter_builder`	Write newsletters	Complete issue, 10 subject lines, sections
`webinar_script`	Script webinars	Slide-by-slide script, Q&A prep, engagement prompts
`content_repurposer`	Multiply content	1 piece → 10+ formats (LinkedIn, Twitter, email, etc.)
`thought_leadership_series`	Build authority	5-post LinkedIn series with hooks
`testimonial_capture`	Collect social proof	Request emails, interview guide, formatted outputs
`sales_enablement_content`	Arm sales team	Pitches (30s/2min/5min), objection handlers
`craft_content_improver`	Improve any content	CRAFT score, improved version, A/B tests

📦 Installation

Claude Desktop

Add to your claude_desktop_config.json:

config.json

{
  "mcpServers": {
    "craft-content": {
      "command": "npx",
      "args": ["-y", "@shashwatah/craft-content-mcp"]
    }
  }
}

Manual Installation

Terminal

npm install -g @shashwatah/craft-content-mcp
craft-content-mcp

💡 Example Usage

Case Study

Code

"Create a case study for [Customer].
Challenge: Manual reporting taking 20 hours/week.
Solution: Our analytics platform automated reports.
Results: 80% time saved, $50K cost reduction."

Content Repurposing

Code

"Repurpose this blog post into LinkedIn posts, Twitter thread, email section, and video script:
[paste blog content]"

Thought Leadership

Code

"Create a 5-post LinkedIn series on 'Why traditional marketing metrics are broken.'
My perspective: Attribution is a vanity exercise.
Audience: B2B marketing leaders."

Sales Enablement

Code

"Create sales content for [Product].
Value props: 50% faster implementation, 3x ROI, enterprise security.
Target: VP Engineering at mid-market SaaS.
Common objections: Price, integration complexity, change management."

🔗 Related

CRAFT GTM MCP - 8 strategic GTM tools (PMF, launches, retention)
IMPACT MCP - Positioning framework
EPIC MCP - GTM strategy framework

📚 The CRAFT Framework

Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?

📄 License

MIT License - Created by Shashwat Ghosh

Part of the GTM Alpha Toolkit | gtmexpert.com