The full upstream README, mirrored here for reference. Install config, tool schemas, adoption signals, and an original overview live on the Content Hooks MCP listing page.
Short-form content mechanics for AI agents: hooks, script structures, retention, CTAs. The first 2 seconds decide the next 28.
Disclaimer. Structured content-mechanics frameworks from documented short-form practice. Platforms change; specificity and payoff don't.
AI agents drafting short-form content default to the same failure: greeting openers, hype adjectives, three ideas per video, and four CTAs. This MCP gives the agent the mechanics that survive contact with the feed — and auditors that fail drafts before they cost a post.
The house rule everything here enforces: receipts over hype. A number you can screenshot beats any adjective.
| Tool | What it returns |
|---|---|
get_hook_mechanics | 10 hook styles as fill-in structures with why each works + failure mode |
audit_hook | PASS/NEEDS WORK on a hook line: 2-second window, greetings, hype vs receipts, style detection |
get_script_structure | Beat-by-beat timing for talking_head, voiceover_broll, tutorial, storytime, ugc_ad |
audit_script | Full script audit: hook, spoken length, single-CTA law, zero-numbers check |
get_retention_mechanics | Open loops, payoff scheduling, pattern breaks, specificity ladders, loop endings |
get_cta_rules | CTA rules by goal (follow, comment seed, lead magnet, product, save/share) |
get_full_pack | Everything in one payload for agent context |
Claude Desktop config:
Get seen (this one) → get positioned (personal-brand-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub
Elisabeth Hitz — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.
License: MIT