The full upstream README, mirrored here for reference. Install config, tool schemas, adoption signals, and an original overview live on the Autorank MCP listing page.
Technical SEO tools for AI agents. Generate and validate structured data, build meta tags and crawl directives, check how a result will actually render in Google, and analyse copy — all from inside Claude, Cursor, or any MCP client.
No API key. No account. No network calls. Every tool is a pure function, so the server does its job offline and installs in one line.
Browser versions of these tools live at autorank.so/free-tools.
Claude Desktop — add to claude_desktop_config.json:
Or with pip:
Then point your client at the autorank-mcp command. No environment variables
are required.
| Tool | What it does |
|---|---|
generate_faq_schema | FAQPage JSON-LD from question/answer pairs |
generate_article_schema | Article JSON-LD with author and dates |
generate_breadcrumb_schema | BreadcrumbList JSON-LD |
generate_local_business_schema | LocalBusiness JSON-LD with postal address |
validate_json_ld | Parses a block, checks required fields per type, flags risky patterns |
| Tool | What it does |
|---|---|
generate_meta_tags | Full head block: title, description, canonical, OG, Twitter Card |
generate_robots_meta | Robots meta tag from directives, with a plain-English explanation |
generate_robots_txt | robots.txt, optionally blocking the major AI crawlers |
validate_robots_txt | Validates syntax and surfaces the mistakes that cause real damage |
generate_hreflang | hreflang tags, with the return-link requirement spelled out |
| Tool | What it does |
|---|---|
check_title_length | Pixel-width truncation check for titles |
check_description_length | Pixel-width truncation check for descriptions |
serp_preview | How the whole result renders, breadcrumb included |
keyword_density | Word and phrase frequency with a stuffing warning |
readability_score | Flesch Reading Ease and grade level |
| Tool | What it does |
|---|---|
build_utm_link | UTM-tagged tracking URLs, warns on case-inconsistency |
slugify | Clean URL slugs from titles |
autorank_free_tools | Lists the web-only tools that need live crawling |
Title checks measure pixels, not characters. Google truncates on rendered
width, and character counts mislead badly — sixty capital Ws and sixty is
occupy very different space. Titles are the most common cause of a rewritten
snippet, so the check approximates width instead.
The schema tools will not help you lie. validate_json_ld flags
aggregateRating whenever it appears, because fabricated ratings are a
documented cause of manual actions, and generate_faq_schema states plainly
that the answers must already be visible on the page. Structured data that
disagrees with rendered content is a spam signal, not a shortcut.
Some tools are deliberately absent. Anything needing live crawling or a
keyword corpus — broken-link checking, keyword difficulty, sitemap extraction,
duplicate-content detection — is not a pure function, so it stays on the web
where it belongs. autorank_free_tools lists those.
robots.txt controls crawling, not indexing. validate_robots_txt says so in
its output, because conflating the two is the single most common way sites
accidentally leave pages in the index.
Built by AutoRank — AI SEO content automation. The web versions of these tools, plus about thirty more, are free at autorank.so/free-tools.
MIT licensed.