What is the key difference between Apple Search Ads MCP and Apple Ads?

Apple Search Ads MCP belongs to the Marketing category with local stdio execution, while Apple Ads belongs to the Marketing category with local stdio execution.

How do I install Apple Search Ads MCP or Apple Ads in Claude Desktop or Cursor?

Copy the mcpServers JSON configuration snippet provided on this page into your claude_desktop_config.json or ~/.cursor/mcp.json file and restart your AI client.

Are Apple Search Ads MCP and Apple Ads free or paid?

Apple Search Ads MCP operates under a Free / Open Source model (API Key required). Apple Ads operates under a Free / Open Source model (other).

Which MCP server has more tools and community activity?

Apple Search Ads MCP lists 7 tools with 2 views and 11 GitHub stars. Apple Ads lists 6 tools with 3 views and 7 GitHub stars.

Can I use both Apple Search Ads MCP and Apple Ads together in the same MCP host?

Yes! MCP hosts like Claude Desktop, Cursor, Windsurf, Cline, and VS Code support configuring multiple servers under the mcpServers object simultaneously.

Side-by-Side Model Context Protocol Comparison

Apple Search Ads MCP vs Apple Ads

In-depth architectural comparison of the Apple Search Ads MCP and Apple Ads MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

At a Glance & Executive Verdict

Apple Search Ads MCP

Marketing · Local stdio

Quality: 51/100 (Good) | Auth: API Key required

Apple Ads

Marketing · Local stdio

Quality: 43/100 (Fair) | Auth: other

Verdict Summary: Choose Apple Search Ads MCP if you need specialized Marketing tools running via a local process. Choose Apple Ads if your workspace requires Marketing integration with local subprocess execution. Both servers can be configured concurrently in your client's mcpServers manifest.

Which MCP Server Should You Choose?

Choose Apple Search Ads MCP when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: API Key required (Free / Open Source).
You have access to required keys: ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID, ASA_PRIVATE_KEY_PATH, ASA_PRIVATE_KEY, ASA_ORG_ID.
Primary tools included: reports_campaigns, reports_adgroups, reports_keywords_in_campaign.

Explore Apple Search Ads MCP Details

Choose Apple Ads when:

You need dedicated capabilities in the Marketing domain.
You prefer local stdio subprocess transport architecture.
Your security boundary fits: other (Free / Open Source).
You have access to required keys: ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID, ASA_PRIVATE_KEY_PATH, ASA_ORG_ID, ASA_PRIVATE_KEY.

Feature & Specification Comparison

Specification	Apple Search Ads MCP AppVisionOS Marketing	Apple Ads Marketing
Summary	Apple Ads (formerly Apple Search Ads) Campaign Management API v5 with 1:1 endpoint coverage — 74 typed tools across campaigns, ad groups, ads, creatives, custom product pages, targeting + negative keywords, performance reports, async impression-share reports, budget orders, ACLs, app/geo discovery, and rejection-reason audits. Multi-org support via per-call override. Install: npm i -g apple-search-ads-mcp.	Manage Apple Search Ads campaigns, keywords, budgets, and reports via API v5.
Category & Scope

Tools & Capabilities Breakdown

Apple Search Ads MCP Tools (7)

reports_campaigns

POST /reports/campaigns

reports_adgroups

POST /reports/campaigns/{id}/adgroups

reports_keywords_in_campaign

POST /reports/campaigns/{id}/keywords

reports_keywords_in_adgroup

POST /reports/campaigns/{id}/adgroups/{id}/keywords

reports_search_terms_in_campaign

POST /reports/campaigns/{id}/searchterms

reports_search_terms_in_adgroup

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

Apple Search Ads MCP Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "appvisionos-apple-search-ads-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "appvisionos-apple-search-ads-mcp"
      ],
      "env": {
        "ASA_CLIENT_ID": "YOUR_ASA_CLIENT_ID_HERE",
        "ASA_TEAM_ID": "YOUR_ASA_TEAM_ID_HERE",
        "ASA_KEY_ID": "YOUR_ASA_KEY_ID_HERE",
        "ASA_PRIVATE_KEY_PATH": "YOUR_ASA_PRIVATE_KEY_PATH_HERE",
        "ASA_PRIVATE_KEY": "YOUR_ASA_PRIVATE_KEY_HERE",
        "ASA_ORG_ID": "YOUR_ASA_ORG_ID_HERE"
      }
    }
  }
}

Apple Ads Configuration

mcpServers (Claude Desktop / Cursor)

{
  "mcpServers": {
    "apple-ads": {
      "command": "npx",
      "args": [
        "-y",
        "apple-ads-mcp"
      ],
      "env": {
        "ASA_CLIENT_ID": "YOUR_ASA_CLIENT_ID_HERE",
        "ASA_TEAM_ID": "YOUR_ASA_TEAM_ID_HERE",
        "ASA_KEY_ID": "YOUR_ASA_KEY_ID_HERE",
        "ASA_PRIVATE_KEY_PATH": "YOUR_ASA_PRIVATE_KEY_PATH_HERE",
        "ASA_ORG_ID": "YOUR_ASA_ORG_ID_HERE",
        "ASA_PRIVATE_KEY": "YOUR_ASA_PRIVATE_KEY_HERE"
      }
    }
  }
}

Frequently Asked Questions

Apple Search Ads MCP is categorized under Marketing and uses a local stdio subprocess. In contrast, Apple Ads belongs to Marketing using local stdio subprocess. Select Apple Search Ads MCP when you need capabilities focused on marketing and Apple Ads when you require tools for marketing.

More alternatives to Apple Search Ads MCP More alternatives to Apple Ads Marketing category hub Canonical compare URL