Apple Ads MCP vs Frase SEO
A side-by-side look at the Apple Ads MCP and Frase SEO MCP servers: transport, auth, tools, quality signals, and the config to install either one in Claude, Cursor, Windsurf or VS Code.
Verdict: choose Apple Ads MCP for marketing work as a local process; choose Frase SEO for marketing as a local process. You can also run both side by side in one mcpServers block.
Which MCP server should you choose?
Choose Apple Ads MCP when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
APPLE_ADS_ALLOW_DELETES.
Choose Frase SEO when
- You need dedicated capabilities in the Marketing domain.
- You prefer a local stdio subprocess transport.
- You have the keys it needs:
FRASE_API_KEY. - You want tools like
list_sites, create_site, list_briefs.
Feature & specification comparison
Rows where the two servers differ are marked.
| Spec | ||
|---|---|---|
| Category | Marketing | Marketing |
| Quality signal | 45/100 · Fair | 56/100 · Good |
| Install command | Confirmed | Confirmed |
| Transport | Local subprocess (stdio) | Local subprocess (stdio) |
| Auth | Not declared | Not declared |
| Pricing | Not declared | Not declared |
| Required env vars | APPLE_ADS_ALLOW_DELETES | FRASE_API_KEY |
| Verified owner | Community listing | Community listing |
| GitHub stars | 6 | 0 |
| Directory activity | 1 views 0 installs 0 upvotes | 2 views 0 installs 0 upvotes |
| Tools | Not listed | 55 |
| Full listing | View Apple Ads MCP | View Frase SEO |
Tools & capabilities
Apple Ads MCP tools
No tool names declared yet. Check the project README from the listing page.
Frase SEO tools 55
list_sitesList all sites in your accountcreate_siteCreate a new site to tracklist_briefsList content briefs with optional status filtercreate_briefCreate a new brief (with optional auto-outline generation)get_briefGet brief details including outline and SERP dataget_brief_statusCheck brief generation progressexport_briefExport a brief in JSON or Markdown formatlist_contentList content items with optional status filterget_contentGet content details including full body textgenerate_contentGenerate content from a briefupdate_contentUpdate content title, body, status, or meta tagsdelete_contentDelete a content item (soft delete)- +43 more on the listing page
Ready-to-paste client configs
Paste either block (or both) into your client config, e.g. claude_desktop_config.json or ~/.cursor/mcp.json. We only show a config when the install command is confirmed.
Apple Ads MCP
{
"mcpServers": {
"apple-ads-mcp": {
"command": "npx",
"args": [
"--yes",
"markdownlint-cli2@0.23.2"
],
"env": {
"APPLE_ADS_ALLOW_DELETES": "YOUR_APPLE_ADS_ALLOW_DELETES_HERE"
}
}
}
}
Frase SEO
{
"mcpServers": {
"frase-seo-3": {
"command": "npx",
"args": [
"-y",
"@frase/mcp-server"
],
"env": {
"FRASE_API_KEY": "YOUR_FRASE_API_KEY_HERE"
}
}
}
}
Frequently asked questions
Apple Ads MCP is categorized under Marketing and uses a local stdio subprocess. Frase SEO belongs to Marketing and uses a local stdio subprocess. Pick Apple Ads MCP for marketing work and Frase SEO for marketing.
Copy the mcpServers block from the config section on this page into your client's config (for example claude_desktop_config.json or ~/.cursor/mcp.json), then fully restart the client.
Apple Ads MCP has no declared pricing — check the project's own site. Frase SEO has no declared pricing — check the project's own site. If a server needs environment variables such as API keys, define them under the env key in your client's MCP config.
Yes. MCP clients support multiple servers: add apple-ads-mcp and frase-seo-3 as separate keys in the same mcpServers object, and your assistant will call tools from either one.
On AllMCPs, Apple Ads MCP has a quality signal of 45/100 (Fair) with 1 views, 0 installs and 6 GitHub stars. Frase SEO has 56/100 (Good) with 2 views, 0 installs and 0 GitHub stars.