Amazon Ads MCP vs Seller Assistant

In-depth architectural comparison of the Amazon Ads MCP and Seller Assistant MCP servers. Compare execution transports, security boundaries, tool capabilities, quality scores, and ready-to-paste client installation snippets for Claude, Cursor, Windsurf, and VS Code.

Which MCP Server Should You Choose?

Choose Amazon Ads MCP when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer local stdio subprocess transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Amazon Ads MCP Details

S

Choose Seller Assistant when:

• You need dedicated capabilities in the Developer Tools domain.
• You prefer remote streaming HTTP/SSE transport architecture.
• Your security boundary fits: No auth required (Free / Open Source).

Explore Seller Assistant Details

Feature & Specification Comparison

Specification	Amazon Ads MCP Developer Tools	S Seller Assistant Developer Tools
Summary	Amazon Ads API MCP server for Amazon Advertising API	Connect AI clients to Seller Assistant workflows for Amazon wholesale operations.
Category & Scope	Developer Tools	Developer Tools
Quality signal

Tools & Capabilities Breakdown

Ready-to-Paste Client Configurations

Paste either (or both) of these JSON server blocks into your client config file (e.g. claude_desktop_config.json or ~/.cursor/mcp.json).

{
  "mcpServers": {
    "amazon-ads-mcp": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote@latest",
        "http://${HOSTNAME}:${PORT}/mcp/",
        "--allow-http",
        "--header",
        "Authorization:Bearer ${OPENBRIDGE_API_KEY}",
        "--header",
        "Accept:application/json,text/event-stream",
        "--debug"
      ]
    }
  }
}

{
  "mcpServers": {
    "seller-assistant": {
      "url": "https://www.sellerassistant.app/mcp"
    }
  }
}

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