Ads

What the ads MCP server does

The ads MCP server gives an AI assistant a shared interface for managing advertising work across Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, TikTok Ads, and ChatGPT Ads. Its tool set covers campaign creation, campaign and account analysis, keyword research, asset management, targeting, bidding, and optimization workflows.

The server supports more than 400 tools across the six ad platforms. Capabilities vary by platform. Google Ads includes Search, Performance Max, Display, Demand Gen, YouTube, Shopping, and App campaigns. Amazon supports Sponsored Products, Sponsored Brands, and Sponsored Display. Meta, LinkedIn, TikTok, and ChatGPT Ads each expose their documented campaign formats, targeting, lifecycle, and reporting operations through the same MCP connection.

It also provides cross-platform reports, scheduled briefs, performance monitors, account management, and integrations with Google Analytics 4 and Klaviyo. Strategic decisions can persist in a STRATEGY.md file and guide later campaign, keyword, and ad-copy work.

How it works

The ads MCP server is hosted remotely at https://mcp.adspirer.com/mcp and communicates over Streamable HTTP. Authentication uses OAuth 2.1 with PKCE, including dynamic client registration. The user signs in through a browser and links advertising accounts through Adspirer; the AI assistant does not receive the underlying platform credentials.

An assistant sends requests in ordinary language, invokes the relevant MCP tools, and receives campaign drafts, reports, or analysis in the conversation. New campaigns are created paused, so an explicit approval is required before they can spend money. Analytics tools support a raw_data=true option that returns JSON-only results for dashboards, attribution systems, or token-conscious workflows.

Setup and configuration

Add the remote URL to an MCP client that supports OAuth 2.1 and Streamable HTTP. The README documents direct setup for Claude, Claude Code, Cursor, Codex, Gemini CLI, ChatGPT, and other MCP clients. Claude Code can install either the full Adspirer plugin or only the MCP server. Cursor and Codex can register the endpoint in their MCP configuration files.

After authentication, connect one or more ad accounts at the Adspirer connections page. Supported connections include Google Ads, Meta, Amazon, LinkedIn, TikTok, and ChatGPT Ads. The service can manage multiple accounts and platforms from one workspace.

No server-side environment variables are specified in the provided setup material. Usage plans range from a free tier with 15 tool calls per month to paid tiers with higher monthly limits.

Tools and capabilities

The ads MCP server includes tools for:

• Creating and validating campaigns across supported platforms.
• Researching keywords with CPC and competitive data.
• Managing ads, assets, extensions, budgets, bids, audiences, and targeting.
• Reviewing performance, wasted spend, anomalies, audience signals, and creative fatigue.
• Producing scheduled briefs, monitors, and cross-platform reports.
• Returning raw analytics JSON for downstream applications.

Platform-specific examples include Google ad extensions, Amazon search-term reports and ACOS/ROAS metrics, Meta lead-generation campaigns, LinkedIn lead-gen forms, TikTok campaign lifecycle operations, and ChatGPT Ads conversion tracking.

Limitations and notes

The service is remote rather than a locally run MCP process, so clients must support the documented HTTP transport and OAuth flow. Platform coverage and tool counts differ by advertising network. Campaign creation is intentionally paused by default, but the user remains responsible for reviewing and approving changes.

The README lists monthly tool-call limits by plan. The same tool surface is also available through Adspirer's REST API at api.adspirer.ai, although using that API does not replace the MCP connection details for an MCP client.