# Parsley - Buyer Intent Signals [Health: Active]

**Category:** 💻 Developer Tools  
**Repository:** https://github.com/peterjduffy/parsley-mcp  
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**Directory Page:** https://allmcps.com/mcp/parsley-buyer-intent-signals

## Description
Query buyer intent signals, MEDDIC qualifications, and lead scores from Parsley.

## Claude Desktop Quick Installation
Install path detected from listing signals. Uses `npx` (confidence: high):

```json
"mcpServers": {
  "parsley-buyer-intent-signals": {
    "command": "npx",
    "args": ["-y","@tryparsley/mcp-server"]
  }
}
```

## Documentation & README

# Parsley MCP Server

A [Model Context Protocol](https://modelcontextprotocol.io/) server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your [Parsley](https://www.parsley.id) account to AI assistants like Claude Desktop and Cursor.

## What it does

Ask your AI assistant natural questions about your leads:

- "Which leads went hot this week?"
- "Show me the MEDDIC gaps for recent conversations"
- "Any high-intent visitors that nobody's followed up on?"
- "What are people asking that my chatbot can't answer?"

If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.

## Setup

### 1. Get your API key

Generate an API key at [parsley.id/hub/api-keys](https://www.parsley.id/hub/api-keys). You need a Parsley account with the chatbot enabled.

### 2. Configure Claude Desktop

Add to your Claude Desktop config file:

**macOS:** `~/Library/Application Support/Claude/claude_desktop_config.json`
**Windows:** `%APPDATA%\Claude\claude_desktop_config.json`

```json
{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}
```

### 3. Configure Cursor

Add to your Cursor MCP settings (`.cursor/mcp.json`):

```json
{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}
```

### Environment variables

| Variable           | Required | Description                                         |
| ------------------ | -------- | --------------------------------------------------- |
| `PARSLEY_API_KEY`  | Yes      | Your Parsley API key (`pk_live_...`)                |
| `PARSLEY_BASE_URL` | No       | API base URL (defaults to `https://www.parsley.id`) |

## Tools (8)

### Every account

| Tool                    | Description                                                                                            |
| ----------------------- | ------------------------------------------------------------------------------------------------------ |
| `get_analytics_summary` | Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate |

### With conversation balance

| Tool                      | Description                                                                            |
| ------------------------- | -------------------------------------------------------------------------------------- |
| `get_conversations`       | List recent conversations with filtering by lead quality, intent signal, date range    |
| `get_conversation_detail` | Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment, discovery field values |
| `get_hot_leads`           | Hot and warm leads with MEDDIC evidence - the morning briefing tool                    |
| `search_by_intent`        | Find conversations by MEDDIC signals, intent score, or topic                           |
| `get_knowledge_gaps`      | Unanswered chatbot questions grouped by topic and frequency                            |
| `get_lead_enrichment`     | Extracted company, role, timeline, and budget context from conversations               |
| `get_meddic_summary`      | Aggregate MEDDIC signal distribution - per-signal counts, top combinations             |

## Prompts (5)

Predefined workflow templates that appear in Claude's prompt picker.

| Prompt                  | Cross-MCP | Description                                                                     |
| ----------------------- | --------- | ------------------------------------------------------------------------------- |
| `morning_briefing`      | Yes       | Hot leads summary with follow-up priorities. Cross-references CRM if connected. |
| `stale_leads_check`     | Yes       | Qualified leads with no recent CRM activity. Requires a CRM MCP.                |
| `coaching_gaps`         | No        | MEDDIC gaps with suggested follow-up questions for each lead.                   |
| `content_opportunities` | No        | Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions.         |
| `deal_prep`             | Optional  | Pre-call briefing on a company/person. Pulls CRM context if available.          |

### Cross-MCP workflows

Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.

Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.

## Access

- `get_analytics_summary` runs on every account
- The other 7 tools and all 5 prompts require conversation balance - every new account gets 10 free conversations, then it is 25¢ each

See [parsley.id/pricing](https://www.parsley.id/pricing).

## Agencies

Every tool accepts an optional `client` parameter: pass a managed client's org id to query that client's data instead of your own. The API key owner must hold an admin-equivalent membership in the client org - validated server-side, so a key can never reach data its owner couldn't see in the dashboard.

## Development

```bash
git clone https://github.com/peterjduffy/parsley-mcp.git
cd parsley-mcp
npm install
npm run build
PARSLEY_API_KEY=pk_live_xxx node dist/index.js
```

## License

MIT