# SeldonFrame
**Sell AI front offices. Deploy them in minutes.**
SeldonFrame is the agent-native, open-source alternative to GoHighLevel for agencies serving local businesses. Give your coding agent a client's URL and it can create a branded website, booking flow, intake, CRM, and AI agent in one workspace. Run evals, publish, and hand it off β then operate every client from one agency view.
[](LICENSE)
[](https://www.npmjs.com/package/@seldonframe/mcp)
[](https://github.com/seldonframe/seldonframe/stargazers)
[](https://discord.gg/sbVUu976NW)
[](https://x.com/themaxthule)
[](https://smithery.ai/servers/maximehoule100/seldonframe)
[Website](https://seldonframe.com) Β· [For agencies](https://seldonframe.com/agencies) Β· [For builders](https://seldonframe.com/build) Β· [Docs](https://seldonframe.com/docs) Β· [Discord](https://discord.gg/sbVUu976NW)
**Live demos:** [HVAC](https://j-marin-heating-air-conditioning-9599.app.seldonframe.com/) Β· [Med spa](https://app.seldonframe.com/w/metro-medspa-9d24) Β· [Med spa](https://app.seldonframe.com/w/skinney-medspa) Β· [Weight loss](https://app.seldonframe.com/w/vive-ageless-weight-loss-center)
---
## Ship your first client front office
```bash
claude mcp add seldonframe -- npx -y @seldonframe/mcp
```
Or as an auto-updating Claude Code plugin:
```
/plugin marketplace add seldonframe/seldonframe
/plugin install seldonframe@seldonframe
```
```
> Build a branded AI front office for my HVAC client in New Orleans.
β Workspace ready at acme-hvac.app.seldonframe.com
```
Build the first client workspace before paying. Hosted Managed uses SeldonFrame's keys; Builder and Agency plans are BYOK. Your agency owns the client relationship, workspace data, and delivery margin.
**See a real one β a live workspace, not a mockup:**
**Build an agent. Sell it. Get paid. β from your IDE.**
If this is the platform you've been looking for, [β star the repo](https://github.com/seldonframe/seldonframe/stargazers) β it helps more builders find it.
> One sentence builds it; **triggers** drive it; the ring is the loop *running* β **Model β Tools β State β Verify** β with tools orbiting the core, `/runs` + Brain observing, and the **Stop** brakes bounding every pass. Everything in the diagram is shipped today. *(Animated SVG β if your viewer freezes it, the still frame reads the same.)*
---
Deeper β the pre-wired stack, the architectural bet, the roadmap: **[docs/ARCHITECTURE.md](https://github.com/seldonframe/seldonframe/blob/HEAD/docs/ARCHITECTURE.md)**.
## Five agents you can ship today
Trigger Γ Skill Γ Channel are independent axes β pick one of each and you've architected an agent:
| Agent | Trigger | Skill | Channel | The interesting part |
|---|---|---|---|---|
| **AI receptionist** | inbound call | qualify + book | voice | Books against the real calendar. Quote-guard, enforced read-back, `take_message` escalation to the owner. |
| **Website chatbot** | inbound chat | the same receptionist skill | web embed | Same blueprint, different channel β channels are swappable. |
| **Speed-to-lead** | `lead.created` event | first-touch + qualify | SMS | Fires seconds after a form submit, straight off the event bus. |
| **Review requester** | `booking.completed` event | review ask | SMS / email | Brain recall enforces "never ask the same customer twice." |
| **Anything you describe** | any | one English sentence | any | The Studio wizard adapts its questions to the primitives your agent needs. |
## The Brain β memory that compounds
Agents that forget are demos. Every SeldonFrame workspace owns a **Brain**:
- **The Soul** β the single source of truth an agent grounds on (identity, services, hours, pricing). Install someone else's agent and it re-grounds on *your* Soul, never their facts.
- **Loop memory** β agents recall before acting and record after. "Did I already ask this customer for a review?" is a memory recall, not a bespoke flag.
- **Notes β distilled rules** β raw observations get compiled and promoted into durable knowledge on a schedule, so every run starts smarter than the last one ended.
## Money rails, built in
Agents that do real work end up touching real money β so the rails are platform primitives, not an integration project:
- **A prepaid wallet ledger** β UNIQUE idempotency keys and guarded never-negative decrements: a charge can't double-fire, a balance can't go below zero.
- **Stripe Connect payouts** β `seldonframe payout` moves accrued earnings to a bank account.
- **Checkout that fulfills** β a marketplace sale auto-provisions the deployment and re-grounds it on the buyer's business.
- **Per-use rental billing** β every agent exposes a signed MCP endpoint; other LLMs can rent it and the ledger meters each use.
- **Real phone numbers** β provision a number per agent (bring your own Twilio today; SF-managed metered numbers are rolling out).
Fee fine print: SeldonFrame takes a 5% GMV fee only when the marketplace brings the buyer, ~2% on sales through your own SeldonFrame storefront, and $0 anywhere else.
---
## Operate every client from any IDE
One npm package β [`@seldonframe/mcp`](https://www.npmjs.com/package/@seldonframe/mcp) β runs as a local MCP server in every major AI-native editor. Pick yours, paste the snippet, and ask your agent to create or update a client workspace β website, booking page, intake form, CRM, and agent in one pass.