# Appy Smart Links [Health: Active]

**Category:** 🎯 Marketing  
**Repository:** https://appy.to/docs/mcp  
**Views:** 1  
**Installs:** 0  
**Upvotes:** 0  
**Directory Page:** https://allmcps.com/mcp/appy-smart-links

## Description
Manage smart links and inspect campaign analytics from AI assistants. Hosted Streamable HTTP MCP; Business and Enterprise accounts required, with attribution tools on Enterprise.

## Tools
Capabilities this server exposes over MCP:

- **create_link** — Create a smart link. Only fallbackUrl is required; add targets for app stores, countryRules for per-country Android stores, a deeplinkUrl to open the installed app, a socialPreview for how the link looks when shared, and a slug for a readable URL. Returns the new link with its public url.
- **delete_link** — Delete a link. It stops redirecting immediately, so confirm with the user first.
- **get_account** — Plan of the account behind the API key, the features it includes (api, mcp, sdk), its link limit (null means unlimited) and how many links it has.
- **get_account_stats** — Clicks across all of the account's links over a date range, with the same daily series and breakdowns as get_link_stats.
- **get_link** — Read one link by slug: its public url, fallbackUrl, deeplinkUrl, per-platform targets, country rules and settings.
- **get_link_stats** — Clicks for one link over a date range: total and unique clicks, clicks per day, and breakdowns by country, operating system, device, browser, referrer and outcome (app store, app opened, fallback page).
- **get_link_timeseries** — Clicks per day for one link over a date range, without the breakdowns. Use it for trends and charts.
- **get_top_links** — The account's links ranked by clicks over a date range, best first. Use it to answer which links or campaigns performed best.
- **list_domains** — The account's custom domains (for example go.acme.com) with their status (pending, verifying, active, error), the DNS record to add, which domain is the default for link URLs, and how many domains the plan allows (limits.used and limits.max). Business and Enterprise plans.
- **list_links** — List the account's links, newest first, with their destinations and targets. Use search to find a link by slug or title.
- **update_link** — Change an existing link. Only the fields you send change; the slug itself cannot be changed. Returns the updated link.

## Claude Desktop Quick Installation
No generated config for this server: it installs through its own setup steps.

The project's own setup steps (from https://appy.to/docs/mcp), copied verbatim. Run them in order; they are not an mcpServers config.

1. Add to Claude Code:

```sh
claude mcp add --transport http appy https://mcp.appy.to --header "Authorization: Bearer appy_sk_..."
```

2. Add to Codex:

```sh
codex mcp add appy --url https://mcp.appy.to --bearer-token-env-var APPY_API_KEY
```

## Documentation

## What Appy Smart Links does

Appy Smart Links brings Appy’s smart-link management and campaign analytics into AI assistant workflows through MCP. It is intended for marketing teams and developers who want an assistant to work with smart links or inspect campaign results through a standard tool interface.

The available capabilities cover two main areas:

- Managing smart links
- Inspecting campaign analytics

Enterprise accounts also receive attribution tools. These tools extend the server beyond link administration and campaign reporting for organizations that need attribution-related analysis.

## How it works

Appy Smart Links is hosted rather than a package that must be run locally. It exposes a Streamable HTTP MCP connection that an MCP-compatible AI assistant can use to access Appy functionality.

An assistant can invoke the server’s tools during a conversation or agent workflow. Link-management requests are handled through Appy’s smart-link capabilities, while reporting requests use the campaign analytics capabilities. Attribution-related operations are available to Enterprise accounts.

Because the server is delivered over hosted Streamable HTTP, the integration model is remote: the assistant connects to Appy’s MCP service instead of starting a local process. The account tier determines which parts of the toolset are available.

## Setup and configuration

Use the hosted Streamable HTTP MCP service when configuring an AI assistant. Access requires an Appy Business or Enterprise account. Enterprise is the required tier for attribution tools.

The service is suited to deployments where an assistant can connect to a remote Streamable HTTP MCP endpoint. Configuration details should be applied in the client’s MCP settings according to its supported remote-server format.

## Tools and capabilities

Appy Smart Links provides tools for:

- Creating or managing smart links through an AI assistant
- Reviewing campaign analytics
- Using attribution tools with an Enterprise account

These capabilities make the server relevant to campaign operations, link administration, and assistant-based marketing analysis. The account requirement is an important part of evaluating fit: Business and Enterprise access is needed rather than a general free-tier account.

## Limitations and notes

Business or Enterprise access is required to use the server. Attribution functionality is restricted to Enterprise accounts, so Business users should evaluate the server primarily for smart-link management and campaign analytics.

The hosted Streamable HTTP design also means this is a remote MCP service rather than a local server deployment. Client compatibility depends on whether the chosen assistant can connect to hosted Streamable HTTP MCP services.

_Full upstream README: https://allmcps.com/mcp/appy-smart-links/readme_